Welcome to issue 8.05 in ATPM parlance. In reader-speak we’ve dubbed this the official “May Not” issue of ATPM. The title ties in with the month. May is the month of flowers and Apple and its products seem to be blooming all over the place. It’s the May not issue because with Apple, Mac enthusiasts may not assume anything, even the end of CRT computers bearing the Apple name.

The eMac

Just before press time Apple announced the eMac, an all in-one G4 desktop that we may not call an iMac even though it looks like an iMac with a 17" CRT display. Consumers outside of education may not be able to buy one.

The eMac starts at $999 in the education market and my not be the answer to every educator’s needs, but the price combined with the power of a G4 processor makes a powerful statement to Apple’s education market competitors: You may not tread on our turf and you will not undersell us on price.

Quarterly Results

In mid-April Apple announced its results for the first calendar quarter of 2002 (the company’s 2nd fiscal quarter) that beat Wall Street estimates. The company earned $.11 per share, compared to Wall Street’s expectations of $.10 per share. During the quarter the company shipped over 800,000 new Macs, including 225,000 of the new-fangled iMacs with the swivel arm and LCD display. In the conference call with analysts, however, company executives said that analysts and investors may not look at the quarter’s results as a harbinger of future results. We may, however, count on Apple to surprise customers and investors with new products, like the eMac, as the company works to increase its market share.

While we may not know what everyday will bring for Apple and its customers, we do know you may wish to keep reading our official May Not issue of ATPM. It’s full of handy tips and information about everything Mac.

Our official May Not issue includes: