Welcome
Welcome to the April issue of About This Particular Macintosh! Each month the editors of ATPM bring you our unique blend of news, views, and product reviews. Thank you for joining us this month and every month as we we chronicle what we call the “personal computing experience.”
The New iPad
In March, Apple released the new Apple iPad to record demand for the company’s tablet-style device. Apple has chosen to keep 16 GB models of the iPad 2 in production and available for $100 off of the original price, while bringing a new product iteration to market.
The new iPad offers a quad-core graphics processor on Apple’s proprietary A5X system on a chip. Currently, serious competition for the iPad does not exist. The biggest limit on product sales is Apple’s ability to meet global demand.
Apple Announces a Dividend
Apple suspended its regular quarterly dividend program in late 1995 as the company entered the most challenging period in its history. Last month, in a specially arranged conference call with analysts, CEO Tim Cook and CFO Peter Oppenheimer announced resumption of a quarterly dividend commencing in September. The initial quarterly dividend payout will be $2.65 per share.
In addition to the reinstatement of a regular quarterly dividend, Apple announced that the company would repurchase $10 billion of the company’s outstanding shares over the next three years. The share repurchase is designed to eliminate the impact of share dilution from the company’s stock-based compensation program. Both announcements were received positively by the market. Apple’s stock ended March trading at $599.55, down from the all-time high of $621.45 established earlier in the same trading week.
In this month’s issue of ATPM, we begin an article series focusing on Apple’s pathways to success and the underpinnings of the company’s high market value.
Our April issue includes:
The Apple Growth Story: A Multi-Part Series to Explore Apple’s Success
Robert Paul Leitao begins a series about Apple, Inc.’s financial performance and success.
PEBKAC: Protecting the Memory Hub
While Apple’s changing the digital hub for our lives from the Mac to iCloud, there are still precious memories worth protecting on our favorite fruit computers. Do you have a backup plan?
Desktop Pictures: Tsavo National Park, Kenya
During his trip to Africa last year, Christopher Turner paid a visit to the elephant orphanage at Tsavo National Park in Kenya.
Review: OtterBox Commuter and Reflex
An update of an old classic iPhone case and a new “tough” entry.
Also in This Series
- Welcome (and Goodbye) · May 2012
- Welcome · April 2012
- Welcome · March 2012
- Welcome · February 2012
- Welcome · January 2012
- Welcome · December 2011
- Welcome · November 2011
- Welcome · October 2011
- Welcome · September 2011
- Complete Archive
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