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ATPM 4.09
September 1998

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Welcome

Welcome to the end-of-summer, back-to-school, post-iMac-debut, September issue of About This Particular Macintosh! This month’s edition is not short on long facts about the latest hardware, software, and Photoshop tricks. You might say this is our stand-up, stand-out, all-round best release since the August issue. But enough with the understated true-to-life facts, let’s get on with the hype!

The Survey Says?

Last month’s issue of ATPM featured an important reader survey. Your feedback is helping us discover new ways to better serve the Macintosh community. We’d like to thank everyone who has taken the time to answer our short list of questions. If you haven’t already responded to the survey, please take a few moments and stop by
http://www.atpm.com/4.08/page5.shtml. We plan to publish the survey results in our October issue.

Can I Plug it in, Daddy?

Thanks to a $100 million advertising budget and an award-winning, Jetson-like design, the iMac has captured the imagination of millions of Americans. In living rooms across the U.S., delighted children are singing a very common refrain, “Can I plug it in, Daddy?” In this month’s Apples, Kids & Attitude, Robert Paul Leitao explores an iMac connection of a different sort. If we weren’t privy to his denomination, we might call this month’s column “iMac and the Art of Macintosh Maintenance.” Please read this single father’s unique view of the iMac’s debut.

Iovino Mea Culpa

Our headlines have been filled with a weird mix of political mea culpas and international conflicts. In this month’s Apple Cider, Tom Iovino confesses his own breach of Mac-loving ethics and expresses his frustration when confronted with a few foreign extensions that refuse to work well together. If anything, Tom is a stylish kind of guy (just check out his picture at the top of the column). He’s not a candidate for the Oval Office, but he is a man who would like to smooth the rough edges of his Mac’s performance.

Lights, Camera, Photoshop!

Jamal Ghandour, ATPM’s art director and Middle Eastern bureau chief, has been busy teaching the staff about Photoshop’s automated tasks (also known as “actions”). This month’s column is an informative piece for readers who use the world’s most popular photo rendering software.

Jamal asked permission to distribute an action called “Explosive Type” with this issue of ATPM. We don’t ordinarily like to add attachments to our e-mail attachments, but we think it’s worth the few moments of download time. Jamal says the action is “really cool!” We’d like to know what you think. Send your really nice comments to: editor@atpm.com.

DiskCopy...What?

Many Mac users have been confronted with what&146;s called the DiskCopy dilemma. Most people use it simply to mount disk images they download from Apple, missing out on some of DiskCopy’s coolest features. Take a look at Michael Tsai’s The Personal Computing Paradigm in this issue to learn more about the the history and handy uses of this maligned utility.

Churn, Baby, Churn

The Wintel world doesn’t suffer the same level of buyer scrutiny that the Macintosh market endures. Slap together commodity-quality parts, load the hard drive with Windows 95, advertise the lowest possible price (regardless of warranty or service availability) and you’ll find a Wintel buyer.

Intel has released yet another low-cost chip for sub $1,000.00 computers. The problem is that in order to maintain sales, the Wintel market must churn its users for upgrades, enhancements and new systems. No matter the low purchase price, a computer that quickly becomes obsolete is an expensive system. In other words...

Got Bilk?

Most Mac users agree that the iMac is a cool piece of hardware. More importantly, the G3 processor and quality 15" monitor should keep pace with tomorrow’s software upgrades and modern operating systems. A lot has been said about Apple’s efforts to entice owners of older Macs to buy iMacs.

However, early reports indicate that first-time buyers and current owners of Wintel boxes are purchasing iMacs in large numbers. This is good news for Apple and the Macintosh platform. This means that buyers are looking beyond low prices and setting their sights on high quality computers.

Apple Computer might never have a large market share. But the company can thrive by creating products that appeal to people who understand real value and who prefer superior performance from their computers. The iMac is proof that Apple doesn’t need to bilk its customers in order to survive. We’re excited about Apple’s new hardware products and the plans for OS X. We look forward to being there with you in the months and years ahead. Please enjoy our latest issue!



The ATPM StaffApple

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